Salesforce User Experience Designer Practice Exam

Which of the following activities is a good example of futurecasting?

1. Collect the latest weird and wacky cultural experiences in your city

2. Tweet predictions to see if people retweet them—or if the press picks them up

3. Create mockups of future products and experiences, then put them on an e-commerce site to see if anyone will buy them

4. Attend Burning Man

The correct answer is: Collect the latest weird and wacky cultural experiences in your city

Futurecasting involves anticipating and envisioning future trends, behaviors, or cultural shifts to inform strategic decision-making. The activity of collecting the latest weird and wacky cultural experiences in your city aligns well with this concept. By gathering data on cultural trends and experiences, one can identify patterns and emerging interests that may shape future preferences and behaviors. This forward-thinking approach allows a user experience designer to gain insights that can influence product development or service offerings. The other activities—tweeting predictions, creating mockups for an e-commerce site to gauge interest, and attending an event like Burning Man—focus more on specific responses to current trends or events rather than anticipating the broader cultural shifts that futurecasting aims to identify. While they may provide valuable information or inspiration, they do not emphasize the comprehensive analysis and forward-thinking perspective that true futurecasting embodies.