What is the focus of service design?

The focus of service design is centered on improving the user's experience with a product or service. This includes understanding user needs, preferences, and pain points to enhance the overall interaction with the service. It emphasizes designing services that are user-centered, ensuring that every touchpoint in the user journey contributes positively to their experience.

In service design, the aim is to create intuitive and accessible services that meet user expectations and provide satisfaction. This involves a comprehensive approach that combines multiple disciplines such as design thinking, customer journey mapping, and service blueprinting, all aimed at facilitating a seamless user experience. By focusing on the experiences of users, service design helps organizations build loyalty, enhance user satisfaction, and drive overall success in service delivery.