What is something you should ask your executives to do before you start building your Salesforce org?

The best course of action before starting to build your Salesforce org is for executives to commit to supporting Salesforce by being part of communications or requiring participation from their teams. This commitment is crucial because it establishes a foundational layer of buy-in from leadership, ensuring that the project is prioritized and adequately supported throughout its implementation.

When executives are involved in the communication and engagement process, it fosters a culture of collaboration and ensures that their teams understand the importance of the Salesforce org. Their active participation can help in driving the change management process, addressing concerns, and encouraging teams to embrace new systems and processes. Additionally, executive backing often translates into better resource allocation, including time and budget, which are essential for successful deployment and adoption.

Furthermore, this level of involvement from leadership helps to align the Salesforce implementation with the company’s broader goals and objectives. As a result, teams are more likely to view the project as a strategic initiative rather than just an IT implementation, increasing overall acceptance and success rates.

While other options may seem appealing, they do not encapsulate the strategic importance of executive support in ensuring that Salesforce implementations succeed.