Salesforce User Experience Designer Practice Exam

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What are the goals of relationship design?

  1. Considering shareholders

  2. Designing for long-term use of a product

  3. Encouraging social connection, engagement, and values

  4. Asking your friends for feedback

The correct answer is: Encouraging social connection, engagement, and values

The goals of relationship design focus on fostering connections between users and a product or service, as well as enhancing the overall user experience. Specifically, encouraging social connection, engagement, and values is central to creating meaningful interactions that resonate with users over time. This approach emphasizes understanding users' needs, motivations, and the emotional connections they establish with the product. When relationship design prioritizes social connections, it also allows for the creation of communities and shared experiences, enhancing user trust and loyalty. Creating a sense of belonging and shared purpose can lead to increased engagement, as users feel more invested in the experience. This aligns with broader design principles that incorporate empathy and user-centered strategies. The other options, while having their own merits, do not encapsulate the primary focus of relationship design. Designing for long-term use of a product is important, but it is more about usability and sustainability than the relational aspect. Considering shareholders might be relevant in a business context, but it does not directly address the user experience. Asking friends for feedback is useful in user testing but does not reflect the overarching goals of relationship design.