Salesforce User Experience Designer Practice Exam

True or false: Qualitative data provides insights about user experiences and feelings toward an app.

1. True

2. False

The correct answer is: True

Qualitative data plays a crucial role in understanding user experiences and emotions related to an application. It encompasses non-numeric information derived from methods such as interviews, open-ended survey responses, user observations, and usability testing sessions. This type of data is invaluable because it allows designers and researchers to gather in-depth insights into how users interact with an app, what they like, what frustrates them, and how they feel overall. Focusing on the perspectives of users, qualitative data reveals nuances that quantitative data (which is often numbers-based and focuses on measurable metrics) might overlook. By analyzing qualitative feedback, designers can identify patterns, motivations, and pain points that inform improvements to the user experience. Thus, stating that qualitative data provides insights about user experiences and feelings toward an app is indeed accurate.