Salesforce User Experience Designer Practice Exam

If Cloud Kicks wants to understand product organization among customers, which research method should they use?

1. Web analytics

2. A/B Testing

3. Card sorting

4. Eye tracking testing

The correct answer is: Card sorting

Using card sorting is a highly effective research method for understanding how customers organize and categorize products. This technique allows participants to group items based on their perceptions and mental models, revealing insights into how they think about product organization. By providing participants with cards that represent different products or categories, researchers can observe the natural relationships users create, which helps in designing an intuitive and user-friendly navigation structure for a website or application. This method is particularly valuable for Cloud Kicks as it can be tailored to gather insights specific to their product offerings and market. The results can guide decisions on how to organize products, making it easier for customers to find what they’re looking for and enhancing the overall user experience. Web analytics, A/B testing, and eye tracking testing, while useful in their own right, serve different purposes. Web analytics focuses on analyzing user behavior and engagement on a website, A/B testing compares two versions of a webpage to determine which one performs better, and eye tracking testing measures where users look on a webpage. These methods do not directly address the question of how customers mentally categorize and organize products, making card sorting the most suitable choice for this context.